Captains and floozies

On Monday, I wrote in the weekly newsbrief about how we can find talent on our teams in the unlikeliest places.  How project leaders who discover and promote talent can trust them to take work to innovative places.

These project leaders generally have the foresight, strength and confidence that equip them to let those they lead to excel — to enter and capture the spotlight — to extend the project message in other interesting, often unplanned ways.  The story of Oscar nominee Barkhad Abdi serves as the case study.  The man was selected without any acting experience by a director who taught him as well as hired him and knew a good line when he heard it.  The ad-lib heard around the world is showing all of us, not just Hollywood, how to be delighted by the unexpected.  Not threatened by it.

By Tuesday evening, I was enduring the remarks of a so-called expert in talent who fretted that “token floozies” in companies like Twitter are not truly women of the tech workforce.  Who then refused to explain what he meant.  For two days now.

You see, he expects only to pontificate.  To not answer questions unless they are posed in a way that flatters his ego and sustains his superiority, both in the asking and the answering.  Should this man be challenged, watch out.  He cites Duke University, Stanford University, Singularity University, WASHINGTON POST, THE WALL STREET JOURNAL and startup Trove as the stars in his CV, and so far, they see no need to call for an explanation, either.  Rumor has it he has a book coming out about how women are leaving tech employers in droves.

If tech women are leaving anywhere in droves, it’s for two reasons.  First, for being expected to behave, code and program in the manner of the teen tech stars who have captivated Silicon Valley for the first decade of this century.  Second, women leave because guys like this appoint themselves gurus of all things female and feminine without working — hard — with the founders and teams who are actually building companies, products, services and customer lists.  There is not a conspiracy to prevent women from succeeding.  But there is money to be made selling books that tell us there is.

Guys like this think the only good women are the ones who have multiple degrees in engineering related disciplines.  Guys like this think that women who write stories or build customer communities are not really women of tech.  Guys like this believe Minimum Viable Products spring forth unaided from engineers who need marketing, accounting, sales and legal experts only to serve them, not advise them or stand beside them as founders.

At least this is what I assume.  Because in the absence of a real clarification from Mr-Women-in-the-Tech-Workforce, I can only conclude he’s like a few, not the majority, of the guys I’ve encountered in my decades of experience:  suspicious of anyone in heels, assumptive that mascara and brains do not go together, and convinced he knows better than anyone else, including women, what they need and want from a career.  He’s a misogynist.  And the only woman he can begin to trust is one with a pure engineering pedigree.

Well, even the women with those kinds of pedigrees don’t tend to believe that.  In fact, one of the great things about women in the workforce is that we understand the importance of being open to the possibilities, wherever they emerge and from whatever corner.  I’d rather see this guy write about that than feather his own nest with nasty diatribes against the producers — like Twitter, Facebook and Google — who are hiring women and creating open opportunities based on merit, not gender.

Whether the talent was once a limousine driver or is a woman with a BA, we have to celebrate the people who are inviting them to the talent pool.  And we have to celebrate the talent.  Because even the business-side floozies deserve their moment in the sun when they engage users and customers in technological marvels.

By the way.  First rule of PR:  acknowledge your own missteps.  Second:  assume the questioner is sincere and respond with clarification, even if you think it’s a “mindless rant” [his words, not mine].  That’s the only way you get in front of your own mistake.  Own it and explain it or you’ll never move beyond it.

There was no simpler time. Never, ever.

David McCullough tells the best stories about American history through the lens of leadership.  Last year, he shared his encouraging, grounded perspective with Scott Berinato in this interview for HARVARD BUSINESS REVIEW.  Here are my favorite observations.

Image

When the founders wrote about life, liberty, and the pursuit of happiness, they didn’t mean longer vacations and more comfortable hammocks. They meant the pursuit of learning. The love of learning. The pursuit of improvement and excellence.

Are we in a special or particularly fraught moment in our history? A turning point?

I’m very annoyed when I hear people who ought to know better flannelling away about how it was a simpler time “back then.” There was no simpler time. Never, ever. Imagine being in our country in 1918, and 500,000 people have died of a disease. No one knows where it came from or how long it’s going to stay or how to get rid of it. Would that be called a simpler time? Would the Civil War, or the Great Depression?

What makes a president a great leader?

The capacity to lift our sights a little higher. Someone who can call on us to make sacrifices, not promise to give us more. One who can say I’m not going to make it easier for us. I’m going to make it harder, because we have hard things to do. And let’s be grown up about this.

At the end of John Adams’s life, Ralph Waldo Emerson went to talk with the old president. Adams said to him, “I would to God there were more ambition in the country.” And then he paused and said, “by that I mean ambition of the laudable kind, ambition to excel.” Not ambition to get rich or famous or powerful but to excel. That’s when human beings are at their best. I like people who work hard; the people who are best at what they do almost without exception are also the hardest workers.

Build digital relationships using these ten elements

A social media presence should be about relating to people.  Whether the goal is more visibility for a brand, more personal influence over the public conversation, or just plain socializing, companies and individuals must emphasize relationships.

Lots of people have lots of good ideas for how to begin.  There are wonderful resources that are shared openly.  People and companies of any size can learn, pretty quickly how to begin, improve and excel on the variety of social networks available today.

I believe the best approach to social media begins with the same thing we should all be learning as children:  how to initiate and participate in a conversation.  From there it comes down to ten basic elements that enrich an online conversation — and make relationships possible.

1       Converse – don’t broadcast 6       Stakeholders:  Customers, influencers, suppliers, regulators
2       Follow – find people and companies to watch, benchmark and engage in conversation  7       Location: Where your product or service can create/stoke the best social experience
3       Curate – collect the social content of companies and individuals you admire 8       Story:  Your product or service and its role in your stakeholders’ lives
4       Link – link your content to influencers and make it easy for them to link to yours 9       Content:  The substance that tells your story and connects your company to stakeholders
5       Share – circulate your content 10    Community:  Extend or build one

For more detail on how to go social in 2014, and for some of those free resources I mentioned, visit this deck on SlideShare.   [ From a workshop presentation in Big Stone Gap, Virginia, hosted by the Town of Big Stone Gap and the Southwest Virginia Museum Historical State Park.]

slide-1-638

It’s in these stitches

What a nice evening:  the good fortune to visit the wellspring of the great Anne Lamott’s perspective. Funny and profound. As drawn in a lively conversation by the wonderful Fran Moreland Johns, who does a bit of remarkable writing herself.

Anne has a new book: Stitches: A Handbook on Meaning, Hope and Repair. The theme resounds on so many levels, not the least of which is the sewing. Two generations of our family made a living stitching. In Big Stone Gap, where I grew up, quilters create stitched wonders. And in another bit of serendipity, Anne’s editor at Riverhead Books is none other than Jake Morrissey, friend of Adriana Trigiani and the family and a major writing talent himself.

As it says on this gem’s cover flap, “It’s in these stitches that the quilt of life begins, and embedded in them are strength, warmth, humor and humanity.

Image
Stitching

 

Eight marketing lessons CEOs must learn from the Mitt Romney campaign

  1. Never let a rival define you
  2. If your rival is worried, find out what he knows that you don’t
  3. Employ one marketing smartie who thinks like an outsider, will tell you the truth, and is endowed by you with veto power over messages and themes
  4. When your rival punches you, punch back – but elegantly, by taking the conversation above him to a bigger point
  5. Be who you are but put your energy, vocabulary and instincts on steroids
  6. Stats and numbers can keep you in the weeds; use them shrewdly but don’t depend upon them – tell the story of what they mean in the aggregate to your customer
  7. After a distinct, authentic viewpoint, put nimble thinking and decisiveness above all else
  8. Incessantly cultivate the mindset that every customer is yours to lose; this is the wellspring of both the confidence and the humility every person needs to lead and to prevail
Enhanced by Zemanta
%d bloggers like this: