All posts by Mary Yolanda Trigiani

Experience: professional services, boards, strategy, accounting, consulting, investment management, banking, technology. Ethic: urgency, efficiency, candor, humor, spirit.

Is Yelp a business, community service or not for profit? Paging Comrade Lenin.

Calley Nye wrote today about Yelp and its impact on companies reviewed there.  Yelp presents itself as a place where the community can gather to share its experiences with businesses — and Yelp likes to invoke conversation as a core concept.  The site is gaining in popularity, and negative reviews can break a business, particularly a restaurant.  So businesses are forming alternate sites to combat the effect. 

Why don’t these businesses just bring the argument or discussion to Yelp?  Because Yelp won’t let them.  Yelp does not permit businesses to respond one way or the other to a review.  This is a shame, because the young company is leaving valuable conversation on the table.  And missing the point of social media.  

Or at least that’s how a lot of people see it.  I’m starting to notice a devilish little trend among startups that seek to change the world.  They reap the benefits of a capitalistic structure without contributing to it.  In this case, Yelp could be helping to evangelize the importance of companies listening to and actually talking with customers — and Yelp could be setting itself up as the nexus of the interaction

Instead, the company is kidding itself — or trying to kid us — into thinking it is leveling the playing field by going after nasty business owners and putting more power into the hands of the “community.”  That businesses are not part of the community! 

Wait a minute.

Is Yelp a business?  And if so,  because Yelp’s CEO [a business term] created a loyalty hierarchy consisting of community, consumers and businesses, as articulated to none other than THE NEW YORK TIMES, into which category does Yelp fall?  Finally, by whose universal standard are Yelp-reviewed businesses measured?  If the answer is the community’s, then who decides the community?  Or are we going to check with Comrade Lenin via seance?

I love it when a startup presents itself as anti-establishment as it indulges in the third oldest profession to make money.  That would be advertising.

Anyway, I find it hard to believe that Yelp’s mission is either noble or democratic.  At least, not any more than any other business trying to launch, make money and do business ethically.  So let’s use Yelp for what it is — a repository of reviews we can use for information but for nothing more.  And let’s not be used by it.

It’s a girl geek revolution

Well, the Bay Area Girl Geek Dinner is happening tonight, with photography and remarks by the girl-founded online porn company.

However.  It's turned out that women across this country, at least, are flying the red flag on this situation.  So some friends have organized what I'm calling revolutionary cocktails tonight in downtown San Francisco.

Sugar
Cafe
6 to 9 pm
679 Sutter Street
San Francisco
415
441 5678

Visit Calley Nye's and Mary Hodder's blogs for their perspectives. 

Looking forward to seeing you there so we can get a real conversation going about what it really means to make femininity less abstract in the workplace.  Does it really mean engaging in sex play during working hours?  What is prudishness, really?  Clothing optional the way to go?  Things like that.

Girl Geeks: Watch out for the profiteers

My morning scan of tech blogs revealed a post on Valleywag about the woman-owned porn company's sponsorship of the upcoming Girl Geek Dinner here in San Francisco.  I'm not surprised that the scampy Gawker property supports the dinner's tacky sponsor.  [side note:  co-sponsor Facebook, where are you?]

I am surprised, however, that Valleywag is letting the porn company founder get away with this gem: "I'm a tech vet, and I used
to be very similar — you want to strip your sexuality and just live in
your brain, and be a talented, smart individual so you can compete in a
male-dominated space. You become sexless — but why can't I be both? Why
can't I be beautiful and sexy and be smart?"

This is specious logic at best, and I think the women of Silicon Valley know it.  Heck, women around the world know it.  At least those who have been in the workforce for a while.

Since when did it become necessary for any woman to demonstrate her femininity by stripping off her clothes in public for pay?  This company may be trying to position itself as an agent for artists [their word for the women on their site], but we all know what they're selling.  And will the so-called artists achieve the same level of profit as the VCs and the founders for permitting themselves to be exploited?

Girl Geek Dinners, you're being used.  Just like the women who are being told that an element of liberation is using your power over your body to expose it for pay.  Go ahead and accept this company's sponsorship and convince yourselves that whatever any woman does as an entrepreneur is OK.  Go ahead and roll down that slippery slope.  You won't like what you find at the bottom.

By the way.  The above quote also made me laugh.  I've been fighting — and winning — the argument that a woman can be beautiful and sexy and smart for years.  I had hoped it would be over by now, by virtue of my own maturity and what I figured would happen in society as well. 

Never in my wildest nightmares did I expect that I would read what I did this morning from a person of my own gender.  But, I guess we have come a long way.  Women now get to live and smirk on the dark side of a free market, too. 

I don't think this is what Susan B Anthony and Eleanor Roosevelt had in mind.

Out of the mouths of babes, the key success factor for social media success

Social media startups are giving people, and soon, companies, new and sometimes startling ways to strengthen their communities.  These startups are introducing what I believe is an entirely new age, as influential and society-changing as the Industrial Age.

But first.  There is a great deal we can learn from studying history and the factors essential to success in rolling out new technology.  Remember, there were a lot of wacky inventions that lasted just a few days in the early stages of the Industrial Revolution.  We're going to see the same in our day.

One of the success factors:  make sure your invention not only works but is relevant to the people you want using it.  And accept when people don't find it relevant.

It was a great pleasure to read Jessica Mah's blog post today about this very subject.  Jessica is an entrepreneur stepping out of early fame without losing her balance.  She's someone to watch.  And not just because she's so young and a woman.  She is using her head.

Read this post.  You'll enjoy it.

Jessicanextwebsmall

I enjoy being a girl in tech startups. Here’s what that means.

We have a nice recurring event here in the Bay Area that is part of a series which began in London and continues the world over.  It's called the Girl Geek Dinners

Ggd_180_120

Every now and then, the organizers put together an evening — lots of men are there, too! — at which we hear a panel of women discuss their experience in the business world.  The first dinner was sponsored by Google, and it was just terrific.

Another dinner is planned for later this month.  I won't be going.  One of the sponsors is a website, created by women, on which women are compensated for featuring photos of themselves in the altogether.  Nekked.  Or partially so. 

Well, I guess we knew that kind of company would be here sooner or later — under the guise that this is what women's liberation is all about.  I can accept that, as long as it's not in my face or being promoted as a shining example of a woman-owned company — as it was on the blog of one of TIME's 100 most influential people.  [Incidentally, that was the first time in months said luminary decided to discuss a woman-owned company.  Very revealing.  Pardon the pun.]  I can accept the funding of this company, but I'm not comfortable with it sponsoring a dinner designed to bring women and men together to discuss the contributions women can and do make to the technology industry.

Here's the comment I shared with the event's organizers.

Am very disappointed that this great event team has chosen to accept sponsorship by a woman-owned and led pornography company.  Apart from being inappropriate, the choice concerns me from the perspective of what exactly we mean by female emancipation today.  It is not the ability to build and run businesses of any kind in the way that men have — just because we can.  Emancipation means freedom from enslaving ourselves and others to the belief that a woman's role in society is to use her body to attract business, keep business or do business.  Further, having been around since before the millennium, I understand the broader implications of this move both for the pornography company and the men who have given it publicity:  that by accepting this company as a sponsor and attending the dinner, women endorse the creation of pornography and it's because we can create it ourselves now.  You are reinforcing the age-old rationalization that humans are here only to satisfy each other's baser instincts instead of demonstrating that the presence of women in business is a force for growth and greater civility.  This will be thrown up in the face of every woman who attends this event, not to mention the other sponsors and the event team itself.  I encourage you all to re-think your acceptance of this sponsor.  Thank you.

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I am not one to talk about being a woman in the workplace — I just want to do it, succeed and contribute.  So I tend not to get involved in skirmishes around how some oaf acted at yesterday's conference or how some buffoon called me a marketing chick in the meeting today.  And I usually have to be slammed with information right between the eyes before I realize that I've been marginalized because of my gender or my looks.  But I've been noticing something lately, and I'm worried.

We now have a whole new generation of men and women coming into leadership positions who feel that relating to each other in business on purely sexual — which should be personal — terms is acceptable as well as newsworthy.  They don't understand that this sort of characterization is a hop, skip and a jump away from, in ten years, calling an accomplished professional the marketing chick.

Without knowing it, women are encouraging men to think of them on purely these terms.  And if you don't think that there are a lot of guys out there primed for this kind of encouragement, grow up.  We've come a long way, but we have a way to go.  While our society has made terrific progress through the efforts of mature, wise men and women in leadership positions, I now believe we run the risk of losing the strengths of womanhood as well as those of manhood just because we have the right to build a porn site.

Here's the nature of a woman's power today:  to help to show ourselves and others that it is possible to lead a company, write code and conceive an algorithm AND be a feminine person.  And to portray femininity by revealing the hidden emotional and intellectual prowess of women, not the vulgar display of your private physical assets.