Just perused Burson-Marsteller's global survey of corporations and how they're using social media.
There's a nice set of recommendations in the report for how to approach social marketing corporate-style. The most interesting: keep communicating during good times and bad, something that many companies forget when they're in crisis. The recommendations themselves are basic common sense, but it's always useful to see a list like this.
Lots of folks weighed in today on the subject of how Twitter can be profitable and how to assess its progress. Here are three of them.
Today's Social Media Hour, a really useful weekly radio program about social media created and moderated by Cathy Brooks, included an interview with Jeff Hayzlett, Kodak's chief marketing officer. Click here to download the company's excellent, and complimentary, guide to social media use.
These are on my radar screen today, courtesy of the talented bloggers and execs I follow.
The meteoric rise of social networking sites such as Facebook and LinkedIn, as well as social communications tools like Twitter, pose a series of new legal questions. Here's how panelists Denise Howell ["This Week in Law"], Alex Macgillivray [Twitter], Kerry Krzynowek [Deloitte] and Gabe Ramsey [Orrick] begin to answer them. Read the rest of this post on supernovahub.com.
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