Tag Archives: Burson-Marsteller

A new survey into social media: February 25 2010

Just perused Burson-Marsteller's global survey of corporations and how they're using social media. 

There's a nice set of recommendations in the report for how to approach social marketing corporate-style.  The most interesting:  keep communicating during good times and bad, something that many companies forget when they're in crisis.  The recommendations themselves are basic common sense, but it's always useful to see a list like this.