In this interesting comparison using basketball as the analogy, we see how to use Twitter and Facebook for different branding purposes. Also intriguing: keeping your customer within your "walls" on Facebook instead of sending them home to your website. From VentureBeat's Digital Beat column.
Tag Archives: Mary Trigiani
Cloud computing: March 1 2010
The titans of Silicon Valley were talking about cloud computing in the late 1990s — way before anyone called it cloud computing. I remember Larry Ellison telling Charlie Rose that one day, we'd be accessing our data from a box on our desks, but the data would be off somewhere in a central server, not in the box.
Today, whole businesses are building in the cloud, offering companies of every size the ability to manage information strategically — affording a focus on the various communities consuming the information, not where the information is stored.
ReadWriteWeb's excellent ReadWriteCloud, the online publication, just ran this article. While it addresses cloud recovery and whether it's a new name for the simple backup, the article serves as a solid immersion into the value of cloud computing.
The difference between Twitter and Facebook
Lately I've spent a lot of time describing the difference between the two social mammoths, Twitter and Facebook. Erin Ryan offers a fresh take when she says Twitter is the drive-through and Facebook is the sit-down restaurant. A great comparison. Of course, I like to say that Twitter is for the speechwriter while Facebook is for the PowerPoint junkie.
A new survey into social media: February 25 2010
Just perused Burson-Marsteller's global survey of corporations and how they're using social media.
There's a nice set of recommendations in the report for how to approach social marketing corporate-style. The most interesting: keep communicating during good times and bad, something that many companies forget when they're in crisis. The recommendations themselves are basic common sense, but it's always useful to see a list like this.
About That Twitter: February 24 2010
Lots of folks weighed in today on the subject of how Twitter can be profitable and how to assess its progress. Here are three of them.
- eWeek.com on Twitter stats and why they're important
- MIT's TECHNOLOGY REVIEW on whether Twitter will make money
- The HARVARD BUSINESS REVIEW blog gives Twitter the MBA-chart treatment
MAKE A RENAISSANCE 