Customer satisfaction and the business plan

THE WASHINGTON POST ran this article in today’s edition.  It’s about a 12-year-old girl in Alexandria, Virginia — Megan Coyle — who has a dog walking business.

One of the things I’ve learned from the VCs during the funding pitch process is to show how the product or service already satisfies customers and why the entrepreneur thinks the business has a future that’s worthy of financial backing.

Ms Coyle captures what she has learned in a most matter-of-fact manner.  No puffery.  Maybe she’ll be up for reviewing the business plan of the next startup I do!

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