Five posts on the essentials of corporate communications

However much you're using social media to talk with your customers — what I call the muscle of engagement — you still need the skeleton.  These writers do a great job of showing what that is.

Everystockphoto_209508_m

  • Writing:  Pay attention to how you write and it will help you organize your entire communications effort.  This approach is from Journalistics.
  • Culture:  Look for these qualities in your agency of record — and promote them inside your marketing and communications teams.  From BrandingStrategy Insider.
  • Crises:  Have this in place for those issues that catch you by surprise.  From MyVenturePad.  
  • Questions:  Always answer a question from the media, even if you don't have one.  From Journalistics.
  • Speaking:  Focus on the needs of your listeners and stakeholders and let that inspire you to speak from the heart.  From the Bishop of London.
Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s