These five articles reach beyond short-term business trends to point us in a new direction — one that takes leaders to game-changing practices for managing growth, culture and image.

Sharing value:  how to reinvent capitalism, co-authored by the great Michael Porter; HARVARD BUSINESS REVIEW

Worthless Wall Street:  by John Cassidy, this is the best explanation yet of Wall Street's culture — read it to avoid the traps; THE NEW YORKER

Personalizing social media:  you can influence what is said about you simply by using networks; HARVARD BUSINESS REVIEW

Understanding brand and marketing now:  learn how to deploy the benefits of new tools in the context of tried-and-true marketing; BRANDING STRATEGY INSIDER

Communicating about performance in real time:  it's now possible to do away with the annual performance review and improve employee relations; MASHABLE [disclaimer:  Rypple is a client]