These five articles reach beyond short-term business trends to point us in a new direction — one that takes leaders to game-changing practices for managing growth, culture and image.
Sharing value: how to reinvent capitalism, co-authored by the great Michael Porter; HARVARD BUSINESS REVIEW
Worthless Wall Street: by John Cassidy, this is the best explanation yet of Wall Street's culture — read it to avoid the traps; THE NEW YORKER
Personalizing social media: you can influence what is said about you simply by using networks; HARVARD BUSINESS REVIEW
Understanding brand and marketing now: learn how to deploy the benefits of new tools in the context of tried-and-true marketing; BRANDING STRATEGY INSIDER