The Content Marketing Strategies Conference is happening in Berkeley May 8 and 9. If you want to get a quick but deep immersion into the topic of content marketing, this is the place for you.

Digital and social tools are changing the way companies of all sizes position themselves to customers.  That’s why there are a lot of clichés getting thrown around in the branding/marketing sphere.  Content marketing simply means using your company’s facts to connect with your markets online.  For the purpose of doing business.

To market your content via all the channels available to you, there are three things you need to understand.  And this conference will help you with that, through case studies from companies like SAS, Dell, Ogilvy PR, Kelly Services, HiveFire, and Altimeter Group.

1. How your customers and fans gather information about you and your products – so you can share the content they want on their terms
2. How your customers use content about your products and services to make a buying decision – so you can engage your customers more effectively
3. How to integrate online content marketing practices with your offline sales and marketing activities – so you are delivering a consistent message and leveraging your entire marketing spend

I’m really pleased to have been asked to serve as a media sponsor of this gathering – and I’m even more pleased to be able to share with you a discount opportunity.  Just click on the image below to learn more about the Content Marketing Strategies Conference and register using the discount.